Why we do what we do...

In Australia, nine children die suddenly and unexpectedly every day.

That’s more than 3,000 babies, toddlers and preschoolers every year.
It’s more than double the national road toll.
We’re losing them to miscarriage, stillbirth, and SIDS, among other things.
We don’t fully understand why. But with your help, we can find out.
And we’ll succeed because we are the people who reduced SIDS in Australia by 85 per cent.

Our mission is clear:
- Reduce nine deaths a day to ZERO
- Ensure those impacted by the death of a child have access to free bereavement support
- Provide safe sleeping education to every parent and carer in Australia

Through world-class research, evidence-based education and vital bereavement support services, we passionately believe we will stop little lives being cut short.

Because how many is too many?